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Personal care and cosmetics markets in Japan are famously competitive and Japanese are among the most demanding consumers in the world. So while the barriers to entry are significant, the rewards of successfully gaining a market position are also high.

JMI regularly conducts research for both multinational and Japanese manufacturers. Personal care products recently researched include:


shampoo / treatment / styling products / hair colorant / body shampoo / toilet soap / deodorants / facial foam / make-up remover / skin care creams & lotions / make up , foundation , lipstick / luxury skincare / fragrances / razors

The methods used include focus groups, IDIs, expert interviews, desk research, CLT, eye-tracking, online, U&A, segmentation, brand perception, HUT, fragrance/product test, TV copy test, packaging test, shelf test, shopper/POS research (consumer vision goggles).

For more information about JMI services in personal care categories: Contact Us

Hygiene is a big concern in Japan. Demanding consumers combined with the lack of space to be found in the typical Japanese home has consistently driven high levels of innovation. Indeed many global manufacturers therefore look towards Japan as a source of new ideas in this sector.

JMI regularly conducts research in the homecare-related categories and products recently researched have included:

kitchen cleaner / bath cleaner / bleach / dishwash / soap / polish / toilet cleaner / fabric washing detergent

【The methods used include focus groups, IDIs, central location tests (CLTs), eye-tracking, desk research, ethnographic interviews, insight tours, U&A, segmentation, brand perception, HUTs, TV copy tests and package tests.

For more information about JMI services in homecare categories: Contact Us

Japanese tastes are very different when it comes to food. This usually implies that foreign foods need to be adapted to suit the specifics of this market; expect seaweed on your potato chips and octopus on your pizza! Food and beverage categories that JMI has recently researched have included:
confectionary / gum / cheese products / ice-cream / potato chips / fast food / nutritional products / soft drinks / alcoholic drinks

The methods used include focus groups, IDIs, CLT, desk research, in-bar interviews, online with simulated shopping experience, eye-tracking, U&A, segmentation, brand perception, TV copy test, packaging test, product test...

For more information about JMI services in food and beverage categories: Contact Us

Japan, a country where it's been traditionally popular to drink beer and sake during meals, has seen an explosion in wine consumption over the past 10 years. Its now not uncommon to see a Japanese person sitting in an izakaya (traditional inn) eating raw fish while drinking a bottle of Chilean red wine!

Increasingly alcohol research is being conducted in-situ and JMI offers the option of conducting qualitative, in-bar research upon request.

Alcohol categories that JMI has recently researched have included:

beer / wine / champagne / cocktails / whiskey

The methods used include focus groups, IDIs, CLT, desk research, in-bar interviews, eye tracking (train advertisements), product tests....

For more information about JMI services in alcohol categories: Contact Us

Premium brand names are ever popular in Japan and are often "must haves" for a wide range of demographics. Recent years have seen an explosion of new shopping centre complexes where high-end retailers offer such premium brands.

Luxury categories that JMI has recently researched have included:

Luxury cosmetics / Fragrance / Premium clothing / Luxury watches , jewelry / Handbags , accessories / Luxury mobile phones / Champagne

The methods used include focus groups, focus group discussions, IDIs, mystery shopping, sensory research, concept testing, advertising testing, opinion leader research and consumer segmentation.

For more information about JMI services for luxury products: Contact Us

Travel and leisure related categories that JMI has recently researched include:

airlines / airline loyalty programs / theme parks / travel services / tourist destinations / travel-related financial products / hotels / restaurants , coffee shops / duty-free shops / sporting events / sports club membership / movies / music and DVD retail / sports retail / video games

The methods used include focus groups, IDIs, CLT, desk research, online, mobile surveys, mystery shopping, conference surveys, customer satisfaction, shopper/POS research (consumer vision goggles), telephone interviews, TV copy tests, consumer segmentation, brand perception, print and poster tests, packaging tests, movie screenings, exit polls, usability studies...

In 2006, JMI was awarded the prize for most innovative new methodology at the annual ESOMAR Congress in London for tracking work conducted in sports-related categories.

For more information about JMI services in travel and leisure categories: Contact Us

JMI has conducted research of movie and DVD releases in the following categories:

action , adventure / romance / sci-fi / comedy / animation / children's

In addition, JMI has researched the retail market for DVDs, music, video games, and conducted in-depth studies for character franchises.

The methods used include pre- and post- launch movie screenings, exit polls, theatrical trailer testing, TV spot testing, print advertising testing, poster testing, DVD cover design, DVD purchase intent, DVD pricing studies, DVD shopper research, audio format-related testing, focus groups, IDIs, CLTs, desk research, mobile phone surveys, online pre-testing,..

For more information about JMI services in movies categories: Contact Us

JMI has developed a specialization in the area of retail research in Japan using services such our Shopper Tracking System (STS) and Consumer Vision Goggles (CVG). Together these products provide comprehensive insight into store and category navigation, plus visibility data regarding marketing materials and products.

JMI has recently researched the following types of retail outlets:

supermarkets (GMS) / drug stores / department stores / vending machines / fast food restaurants / coffee shops / camera , electronic chains / major multiples / duty-free shops / luxury stores / music , video stores

The methods used include Shopper Tracking System (STS), Consumer vision goggles (CVG) mobile eye-tracking, POP tests, shelf tests, planogram tests, store layout tests, mystery shopping, wireless customer satisfaction (i-loyalty), desk research, consumer segmentation, focus groups...

For more information about JMI services in retail research: Contact Us

JMI conducts both B2C and B2B research in finance related categories.

Areas that JMI has recently researched include:

credit cards / retail banking / financial services / investment banking / insurance products / consumer finance / financial professionals / personal saving habits

The methods used include desk research, focus group discussions, IDIs, telephone interview, online surveys, U&A, segmentation and brand perception.

For more information about JMI services in finance research: Contact Us

Japan leads the world in many consumer durable markets. Japanese consumers have high expectations, but love trying out new innovations.

Consumer durable categories that JMI has recently researched include:

cameras / mobile phones / watches / hi-fi equipment / electric tools / electric shavers / DVD players / vacuum cleaners / washing machines / cooking utensils / home theater systems / headphones / video games / cars

The methods used include consumer segmentation, purchase journey research, U&A, branding research, competitive analysis, focus group discussions, IDIs, CLT, desk research, online, telephone interviews (CATI) and mystery shopping.

For more information about JMI services in consumer durable research: Contact Us

JMI can provide access to specialist car owner panels in Japan to support research projects. In addition to car design and TVCM research, JMI has also conducted research in these automotive related areas:

advertising slogan & logo testing / motor oil / automobile accessories / tires / tire repair products

In addition, to the use of conventional research methods (focus groups, IDIs, CATI, desk research, online surveys etc), JMI has also used its original methodologies such as Consumer Vision Goggles (CVG) for car design and TVCM evaluation using eye-tracking and emotional tracking (GSR).

For more information about JMI services in automotive research: Contact Us

Business-to-business categories that JMI has recently researched include:

office equipment / shipping & courier services / semi-conductors / industrial pallets / life sciences / business travel / employee satisfaction / corporate credit cards / computer hardware / printers / software / hospitality services / corporate sales materials / educational materials / investment banking services / consulting services / corporate sponsorship / industry conferences

JMI has used the following research methods: Focus group discussions, IDIs, CLT, desk research, online, telephone interviews (CATI) and personal interviews using CAPI.

For more information about JMI services in B2B research: Contact Us

JMI conducts technology related research among both consumers (B2C) and IT professionals (B2B). The IT categories that JMI has recently researched include:
computers / servers / printers / microprocessors / semi-conductors / anti-virus software / consumer software / business software / software websites / technology brands / mobile and wireless technology / cell phones / office equipment / IT trade show tracking / IT-related consulting services / Media technology

JMI has used the following research methods in technology related categories: Focus group discussions, IDIs, ethnography (accompanied shopping), CLT, desk research, online, telephone interviews (CATI), personal interviews using CAPI, shelf testing, eye-tracking, packaging testing, consumer segmentation, website usability and logo research.

In addition, JMI is the exclusive provider of the syndicated and custom market research products of DIS Corporation in Japan. DIS is a world leader in producing reports of market data and trends on the media technology industry. For more information:click here

For more information about JMI services in IT research: Contact Us

JMI is the exclusive representative of DIS Corporation in Japan.

DIS Corporation is a world leader in the provision of syndicated and custom market research products in media technology markets since 1982. In that time DIS has served more than 1,100 clients, working on behalf of almost every major company in the industry. DIS has been heralded "as the most often used and important information resource in the industry."

Sample areas where DIS has done market reports include:

displays / servers / switchers / cameras / camcorders / audio / batteries / lenses / CCTV , security / editing systems / graphics / transmission

DIS reports are targeted at both manufacturers and broadcasters. New reports available in 2007 include:

Broadcast Servers World 2007
Video Editing World 2007
Video Graphics World 2007
Video Switchers World 2007
Media Storage World 2007
Broadcast Equipment China 2007
Professional Audio World 2007
Professional Photographic World 2007
Video Lighting World 2007
Professional Camcorder World 2007
Studio Camera World 2007
Video Display World 2007

These reports provide industry standard overviews of market size, product usage, brand image and key trends.

For more detailed information about DIS research for the media technology industry: Contact Us