Social Media Research
As we enter into our 10 year of the 21st century, social media has now become the focal point of marketing tools, replacing mass media which until now played the leading role. The amount of time modern consumers spend connected to social media is increasing exponentially, especially among the younger generations.
(Illustration 1)。
As 2010 drew to a close, the number of Twitter and Mixi accounts registered in Japan surpassed 10 million, and registered bloggers numbered in at 27 million nationwide. The frequently exchanged words-of-mouth within this community are having a large impact on participating users’ consumption activities, and this movement stands only to become stronger.
As we embrace the development of social media, the need to pursue these musings as a marketing tool becomes stronger. Word-of-mouth that occurs via social media is packed full of raw, unbiased consumer voices, and hence becomes optimal data for impartial evaluation of products and brands, as well as gauging the reach of campaigns, etc.
Especially among 20 and 30 year olds where opportunities of direct contact with mass media are ever-decreasing, research using social media may be necessary in capturing the “barefaced” consumer.
Also, in cases where rumors of brands and products are spreading via the internet, it is important to identify the sources/distribution channels of these rumors through social media research and quickly address them.
Furthermore, in comparison to mail and face-to-face studies of the past, since such digital data (having originated on the internet from the beginning) is collected and processed, large amounts of information can be obtained quickly.
GMO Japan Market Intelligence K.K. (JMI) provides the optimum methodology and output in accordance with marketing personnel’s study objectives.
For more information on JMI Social Media Research:
Contact Us
)
)
)
)
)
)
)
)
)
)
)
)
)
go to
){kind=link}